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Why feed raw food?

An increasing number of people are choosing to feed their cat or dog raw food. Considering the natural diet of the cat and dog’s ancestors – the wild cat and the wolf – this is the most sensible way to feed our pets. The diet of the wild cat and the wolf consisted primarily of prey animals. As a result, the digestive systems of cats and dogs are still specialised to digest animal products. Of course, it isn’t possible to exactly mimic their natural diet, but using products derived from reared prey animals, we can come close to replicating this

At present, there isn’t a lot of scientific proof in favour of feeding your pet raw food, but in practice we find that raw food can improve a pet’s overall well-being. Owners often notice a positive effect in terms of the animal’s fur and teeth.